September 17, 2026 | Esplanade Hotel Zagreb, Croatia
AI-Driven Marketing Summit CEE
A closed executive event for digital, marketing and business leaders shaping the next generation of enterprise customer experiences. Hosted by Adobe, Cyber64, and Infinum, this exclusive one-day summit brings together top enterprise leaders from CEE to move beyond GenAI hype into measurable execution.
Discover how industry pioneers such as Allianz and Alior Bank are deploying agentic AI to streamline content supply chains, automate operations, and orchestrate true hyper-personalization at scale. Conclude the day with executive networking in Zagreb, followed by an exclusive private tour of the Bugatti Rimac Campus.
Agenda
Throughout the afternoon, you'll hear strategic keynotes from Adobe, customer success stories from AikBank and Alior Bank, and practical discussions on AI-driven marketing, while connecting with senior executives from across Central and Eastern Europe.
Hartmut König, CTO Central Europe at Adobe, will explore how AI is shaping the future of marketing, while Christian Vogel, Head of Sales Go To Market at Adobe, will dive into GenAI and Agentic AI in the Content Supply Chain.
You'll also hear directly from AikBank on AI in action and Michał Bochnacki, Head of CRM Department at Alior Bank, on personalization at scale, followed by an additional customer case exploring Agentic AI in practice.
The program concludes with a panel discussion and audience Q&A, followed by after-work drinks and executive networking.
11:00
Registration
12:00
Welcome - Ana Butara, Moderator
12:10
Executive Briefing - Tadija Malić, CEO, Cyber64
12:30
Shaping the Future of Marketing with AI - Hartmut König, Adobe, CTO Central Europe
13:15
Personalization at Scale - Michał Bochnacki, Alior Bank, Head of CRM Department, and Tomasz Fryc, Alior Bank, Director of IT Solutions Department for Retail Banking Platforms
14:00
Executive Lunch
15:15
Brand Discoverability in the Agentic Web - Christian Vogel, Adobe, Head of Sales GTM Content EMEA
15:45
From Data to Personalization: Automating Customer Journeys at Allianz Croatia - Luka Mujkić, Allianz, CRM & Customer Portfolio Team Lead, Allianz, and Viktor Lazar, Cyber64, Director of Engineering
16:15
What Does It Actually Take to Stay On-Brand? - Luka Peric, Infinum, Principal Designer
16:45
Coffee Break
17:15
Panel Discussion & Audience Q&A: Zrinka Lepan, Marketing Director, Infinum; Ivana Josipović, Customer Success Manager, Cyber64; Yana Bilas, Solution Account Manager, Adobe. Moderator: Ana Butara, Senior Product Marketing Manager, Viber.
17:45
Closing Remarks
18:00
After-Work Drinks & Executive Networking
Optional | Friday, September 18
Exclusive VIP Offer: Private Bugatti Rimac Campus Tour for all summit attendees
Step into one of Europe’s most advanced automotive innovation hubs, where R&D, engineering and production come together to shape the future of mobility.
The home of Bugatti Rimac brings together Rimac’s electric-performance expertise and Bugatti’s legendary hypercar heritage.
10:00 - 12:00
One-on-one business meetings at Esplanade Hotel
12:00
Transportation from Zagreb to Bugatti Rimac Campus
13:00
Private Bugatti Rimac Campus Tour
We have reached the full capacity!
This is an invitation-only event limited to approximately 50 senior executives from leading enterprises across Central and Eastern Europe.
Please note that registration does not guarantee attendance; due to the limited number of seats, you will receive an email confirmation if your attendance is confirmed.