September 17, 2026 | Zagreb, Croatia

AI-Driven Marketing Summit CEE

An invitation-only executive event for digital, marketing and business leaders shaping the next generation of enterprise customer experiences.

Hosted by Adobe, Cyber64, and Infinum, this one-day summit brings together senior decision-makers from leading organizations across Central and Eastern Europe to explore how AI is transforming marketing, content operations and digital experiences.

What you'll experience

The event will take place at the Esplanade Zagreb Hotel, one of Croatia's most iconic five-star venues. Throughout the afternoon, you'll hear strategic keynotes from Adobe, customer success stories, and practical discussions on AI-driven marketing, while connecting with senior executives from across Central and Eastern Europe.

Guests will also enjoy an executive lunch, and a networking coffee break. The day concludes with after-work networking and drinks, giving you the opportunity to continue conversations and exchange ideas.

On Friday, September 18, we have arranged an exclusive private visit to the Rimac Campus, one of Europe's most advanced electric vehicle technology and manufacturing facilities. The tour is open to all event attendees and is fully sponsored by Cyber64, including transportation. While it is not part of the official event agenda, we would be delighted if you joined us.

Agenda

12:00
Welcome & Executive Briefing
12:30
Adobe Keynote – Shaping the Future of Marketing with AI
13:15
Executive Lunch
14:30
Customer Keynote – AIK Banka: AI in Action
15:15
Customer Case - Infinum client
15:45
Coffee Break
16:15
Adobe Session – GenAI & Agentic AI in the Content Supply Chain
17:15
Panel Discussion & Audience Q&A
18:00
Closing Remarks
18:15
After-Work Drinks & Executive Networking

Optional | Friday, September 18

12:00 – Transportation from Zagreb to the Rimac Campus

13:00 – Private Rimac Campus Tour

Register Your Attendance!

This is an invitation-only event limited to approximately 50 senior executives from leading enterprises across Central and Eastern Europe.
If you received an invitation, please confirm your attendance to reserve your place.

Complete the form to register

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