Search is splitting into two channels: one you've been optimising for, and one you probably haven't.
Google AI Overviews, ChatGPT search, Claude, Copilot — a growing share of your audience is getting answers synthesised by language models instead of clicking through to your website. The traffic doesn't decline visibly at first because it was never yours to begin with: the LLM answered the question using your content (or your competitor's) without sending the user anywhere.
This isn't a future scenario. It's happening now, and the brands that are structured for it are already appearing in AI-generated answers while others are invisible. AI search optimisation — a.k.a. AEO (answer engine optimisation) or GEO (generative engine optimisation) — is the discipline of ensuring your content is understood, cited, and surfaced by language models, not just indexed by traditional crawlers.
LLM visibility is earned differently than search engine visibility
Traditional SEO earns visibility through rankings. AI search earns visibility by being the source a language model chooses to cite or synthesise from. Topical authority, content structure, factual clarity, schema markup, and entity recognition all play a role. Content that's well-optimised for traditional SEO has a head start, but it still needs to be restructured.
LLM visibility audit
An assessment of how your brand and content currently appear (or don't appear) in AI-generated answers across major LLM-powered search experiences. Identifies gaps, competitor positioning, and priority opportunities.
Content structuring & schema enrichment
Answer-ready content formatting, FAQ and how-to schema, entity markup, and topical clustering designed to make your content the preferred source for LLM synthesis. Practical changes to existing content, not a full rewrite.
The LLM Optimizer: a proprietary tool for ongoing AI search visibility
There’s a tool that monitors how your brand and content appear across LLM-powered search experiences, tracks changes over time, and provides actionable recommendations for improving visibility. It's available as part of AI search optimisation engagements and as a standalone tool for teams that want to monitor the landscape independently.
This is a new and fast-moving discipline. This time the FOMO is real, and organisations up front are building a visibility advantage that will be significantly harder to establish once the space matures and competition intensifies.
The work speaks for itself
Every project here started with a conversation about a business problem, not a technology wishlist. Have a look at how we think, how we work, and what our clients walked away with.
Get in touch
We start by understanding your goals, then build a clear AI roadmap tailored to you—selecting the right tools, making your data work for you.
