Scaling commercial operations for complex products is a different problem than hiring more reps
Your product is ready for market, but building the commercial engine around it is a programme in and of itself. Recruiting takes months, training on a complex product takes longer, and standing up customer success with shared processes, unified reporting, and consistent quality, is a full operational buildout that most organisations underestimate until they're already behind on targets.
The alternative isn't a call centre or a staff augmentation contract. It's a managed revenue operation that requires dedicated teams of SDRs, account executives, sales managers, customer success managers, and support specialists who operate as your commercial team — inside your brand, accountable to your numbers. Discovery, alignment, onboarding, and go-live in 30 days.
Two models, both measured on what they deliver
Every engagement is structured around revenue and retention outcomes, not headcount or hours logged. The commercial model runs on a monthly retainer with performance incentives tied to the metrics that matter to your business.
Revenue
Managed sales team
SDRs, account executives, and a dedicated sales manager operating as your outbound and inbound sales function. Pipeline generation, qualification, demos, negotiation, and close — fully managed, reporting into your revenue leadership.
Revenue & retention
Sales, then customer success
Everything in the managed sales team, plus customer success managers and technical support. Onboarding, adoption, expansion, renewals, and support, so the revenue story doesn't end at closed-won.
Operations
RevOps infrastructure
CRM configuration, pipeline design, reporting dashboards, lead routing, and sales process documentation. The operational foundation that makes managed teams productive from week one. For organisations already running Salesforce, this connects directly to our CRM practice.
Enablement
Product & sales training
Structured onboarding programmes that get new team members from zero to productive on complex B2B products. Playbooks, objection handling, competitive positioning, and ongoing coaching cadences.
Support
Technical support operations
Tiered support teams handling L1 through L3 for enterprise products. Ticketing, escalation paths, SLA management, and knowledge base development, all integrated with your customer success function.
Governance
Performance management & reporting
Weekly pipeline reviews, monthly business reviews, KPI tracking, and transparent reporting. Full visibility into activity, conversion, revenue, retention, and customer satisfaction metrics.
Revenue outcomes from a managed operation, not a vendor relationship
These numbers come from live commercial operations running inside enterprise B2B environments, measured the same way our clients measure their internal teams.
4x
pipeline coverage achieved within first 90 days
Measured as pipeline-to-quota ratio across insurance, manufacturing, and technology clients with complex sales cycles.
93%
client retention rate
For managed customer success engagements running 12+ months.
This is a managed operation, not a staffing contract. The difference is in the results.
Staff augmentation gives you people, but a managed revenue operation gives you outcomes. The difference is accountability: your team sets the strategy and the targets, ours builds and runs the engine that hits them.
The RevOps model
SDRs for pipeline generation, account executives for qualification and close, sales managers CSMs, and support specialists. Each role has defined KPIs, training paths, and quality standards.
Governance & transparency
Weekly pipeline reviews, monthly business reviews, shared dashboards, call recording and QA, and a dedicated operations manager as your single point of contact. Full visibility into activity, performance, and commercial outcomes.
30 days from kickoff to a live commercial operation
Most outsourced sales engagements take months to become productive because they're treated as hiring projects: recruit, onboard, hope it works. A managed operation compresses that timeline by running team selection, training, and infrastructure setup in parallel rather than in sequence.
The 30-day target isn't aspirational — it's built into the engagement model. For complex products the ramp period is factored into performance targets so nobody gets penalised for a learning curve that the product demands. For products with established sales motions, pipeline generation can start within the first two weeks, with speed coming from the model, not from cutting corners.
Discovery, alignment, and a team built around your product
Before anyone picks up the phone, the operation needs to understand your product as well as your own team does, and the commercial infrastructure needs to be in place to support them.
Product & market immersion
Deep-dive into your product, value proposition, buyer personas, competitive landscape, and sales cycle. The foundation for playbooks, objection handling, and qualification criteria.
Team assembly & training
Role-specific recruitment against your requirements: industry experience, language skills, technical depth. Followed by a structured training programme covering product knowledge, CRM workflows, and communication standards.
CRM & operations setup
Pipeline stages, lead routing, reporting dashboards, activity tracking, and integration with your existing systems. Ready before the team goes live, not built on the fly.
Go live, ramp, and optimise against your numbers
The team starts operating inside your brand from day one of go-live. Performance management, coaching, and continuous optimisation run in parallel with live commercial activity.
Pipeline activation
Outbound prospecting, inbound qualification, and demo scheduling begin. Activity and conversion metrics are tracked from the first week, with targets ramping over an agreed schedule.
Customer success & support launch
For engagements that include post-sale, onboarding workflows, health scoring, renewal processes, and support ticketing go live alongside sales, so the full customer lifecycle is covered from the start.
Continuous improvement
Playbook iteration, conversion analysis, process refinement, and team scaling based on what the data shows. The operation gets sharper every month, not just bigger.
Munich Re: from zero to a fully managed commercial operation
When Munich Re needed to bring a complex B2B insurance product to market, they needed more than a sales team — they needed an entire commercial operation built from scratch.
The work speaks for itself
Every project here started with a conversation about a business problem, not a technology wishlist. Have a look at how we think, how we work, and what our clients walked away with.
Get in touch
We start by understanding your goals, then build a clear AI roadmap tailored to you—selecting the right tools, making your data work for you.
Viktor Lazar