The onset

Indeed runs creative operations at a scale most organisations never reach. Campaign visuals, employer-brand videos, and localised brand materials all get produced across global markets, living inside an Adobe Experience Manager instance that had grown far beyond its original architecture.

Assets were duplicated across environments, workflows had broken or gone stale, new creative team members struggled to find anything, let alone publish it. And metadata — the thing that's supposed to make a DAM useful — had become inconsistent to the point where search was unreliable.

What started as a content housekeeping problem had become a scalability bottleneck. Indeed needed a partner who could modernise the entire AEM environment without disrupting the daily creative work that keeps campaigns shipping.

The story at a glance

• Full AEM restructure: global instance audited, cleaned, and rebuilt around a single source of truth
• Workflow automation: redundant processes replaced with a custom sync engine, AEM to Brand Portal
• Metadata overhaul: schema consolidated, automated, and connected to creative tools
• Reporting from scratch: live dashboards tracking uploads, downloads, adoption, and repository health

What it took

First, the foundation had to be rebuilt

Before touching a single workflow or metadata field, Cyber64 worked with Indeed's Creative Operations and IT teams to establish governance. That meant documenting ownership, standardising shared-service rules, and eliminating the redundant "WIP" folders that had multiplied across environments.

Brand Portal was introduced as the single destination for finalised assets, supported by controlled publication policies, deletion rules, and best-practice documentation that didn't exist before. Far from just a configuration sprint, this was the work that made every subsequent phase stick.

Then the workflows had to actually work

Indeed's AEM instance was running redundant processes that had accumulated over time. Publishing from AEM to Brand Portal was unreliable. Cyber64 built a custom synchronisation workflow that replaced the patchwork of legacy processes, configured publishing agents for automated transfer, and removed the duplication that was clogging the system. The result: assets move from authoring to distribution through a single, stable pipeline.

Metadata evolved from a liability to a catalyst

A DAM is only as useful as its metadata, and Indeed's had grown into a sprawl of redundant tabs, inconsistent fields, and manual entry that slowed production down. Cyber64 audited the entire metadata schema, consolidated fields into two focused tabs, removed what wasn't adding value, and introduced logic-based automation so that tagging happens at ingest, not as an afterthought.

On top of that, a Figma proof-of-concept was built to connect creative reviews directly to AEM, closing the gap between where assets are designed and where they're managed.

Activation and intelligence closed the loop

With governance, workflows, and metadata in place, Cyber64 operationalised Brand Portal with quick, scheduled, and automatic publishing options. Rigid fields were replaced with flexible tagging and AI-driven Smart Tags. Designers and marketers could now create and distribute assets globally within a governed environment that connects the entire content supply chain end to end.

Finally, we introduced a reporting and analytics layer: custom and scheduled reports tracking uploads, downloads, modifications, and publishing trends, plus a centralised Insights Dashboard monitoring repository health, adoption, and usage. For the first time, Indeed could see how their DAM was actually being used — and make decisions based on evidence rather than assumptions.